Literature Review

Research for the entirety of this blog was done mainly for the purpose of reinforcing how the thin people have fashion and why that is the case through scholars and through the commercial advertisements/images in the media. The issue of body image is a very consistent theme seen among both scholars and the media, because it is such an important topic. However, it was necessary to back up main ideas by gathering information from several different resources before coming to a single conclusion.

Eating disorders are one of the main topics covered under this discussion. In 2004, John Evans, Emma Rich, and Rachel Holroyd performed a study on the relationship between formal education and the development of eating disorders among young women and girls. They proved that social trends outside of school were a main source for the actions taken to achieve ideas of perfection. Jennifer J. Waldron and Rodney B. Dieser (2o1o) took a different approach to that study by examining the difficulty of remaining healthy and eating well in relation to college students. Barbara Phillips and Edward McQuarrie, in 2010, followed up with a similar scholarly article that examined narrative transportation as a route of persuasion within the realm of media, concluding that advertisements illuminate branded imagery resulting in the creation of personal meaning by individuals. Kelley Massoni (2004) believes very strongly that the images that are seen in the media give girls the wrong perception of their true potential. Massoni noticed that teen girls generate expectations through the media instead of considering their own individual paths. The aforementioned authors took notice to the fact that men and women in society were attaining fashion in an unhealthy way.

While those authors focused on body image, other authors tended to focus on how the media plays a large role in dictating what body image people desire to have. In 2011, TIME Magazine  published an online article visualizing ways that women could attain thinness even if they did not have thin bodies. In 2005, Sally Wadyka did a similar thing by examining the different rules for dressing slim, allowing women to look and feel better about themselves without having to worry about becoming fit. Indhu Rajagopal (2oo2) took a different approach to how the media relayed false images by examining how the media misrepresents men and women in advertisements, creating stereotypes of both genders. These authors all point to the fact that being thin, or becoming thin, is an important part of who has fashion in society today.